Funnel Strategy


Funnel Strategy


Funnel Strategy


From complete strangers to loyal customers thanks to funnel
The funnel strategy represents a fundamental approach in digital marketing to guide potential customers along a well-defined path from awareness to conversion.

Through a series of stages, or “funnel phases,” including awareness, interest, decision, and action, companies can engage users in a targeted and personalized way.

During each stage, specific strategies are implemented to educate, persuade, and convert users, creating a smooth and optimized path that maximizes engagement and conversion of potential customers.

The funnel strategy enables companies to better understand user behavior and tailor their marketing tactics based on user needs and actions along the funnel path.

How our funnel strategy works:

Data-driven, targeted brand promotion

On the top of marketing funnel, brands have multiple target groups they need to reach, in order to achieve their communication goals. We will determine all relevant target groups, and use data to predict their needs, desires and future behaviour. Furthermore, we will map the strengths of different marketing channels to catch their attention. Last but not least, each element and activity will be A/B tested and optimised to achieve best results.

Reliable boost of your company’s ROI

At the bottom of the marketing funnel, every business needs a functioning and predictable path to conversions, whether it is through performance marketing, email marketing, content marketing or another marketing tool. Stop gambling with success on campaign-to-campaign basis. Let’s build a sustainable growth machine instead!

Retain customers and increase their value

Companies should never forget about their users after conversion stage. In other words, they should manage what happens at the other side of the marketing funnel as well. Whether you are E-commerce company and you want more repeat purchases; or you have a SaaS subscription based business and you need to improve customer satisfaction to better retention rate; just about any business can also benefit from more referrals.


A marketing funnel is a strategic framework that guides potential customers through the journey from awareness to conversion. It helps businesses attract, engage, and convert leads into customers effectively. Having a well-defined marketing funnel is essential for optimizing your marketing efforts, increasing conversions, and maximizing ROI.

A marketing funnel can benefit your business in several ways, including:

  • Streamlining your marketing efforts to focus on high-potential leads.
  • Improving lead generation and nurturing processes.
  • Enhancing customer engagement and retention.
  • Providing valuable insights into your target audience’s behavior and preferences.
  • Increasing overall sales and revenue.

Our marketing funnel creation service includes:

  • Comprehensive analysis of your target audience, industry, and competition.
  • Development of a customized marketing funnel strategy tailored to your business goals. Creation of engaging and persuasive content for each stage of the funnel.
  • Implementation of automation tools and systems to streamline lead generation and nurturing processes.
  • Ongoing monitoring, optimization, and performance tracking to ensure the effectiveness of the funnel.

The timeline for creating a marketing funnel varies depending on factors such as the complexity of your business, the number of funnel stages, and the availability of resources. Typically, we aim to deliver a fully functional marketing funnel within 2/4 weeks, but we’ll provide you with a more accurate timeline during the initial consultation.

We can recommend and integrate a variety of tools and software into your marketing funnel, including CRM systems, email marketing platforms, landing page builders, and analytics tools. However, the specific tools you need will depend on your business requirements and preferences.

Yes, we offer implementation and management services to ensure your marketing funnel operates smoothly and effectively. Our team can handle everything from setting up automation workflows to monitoring performance metrics and making necessary adjustments to optimize results.

We track and analyze various key performance indicators (KPIs) to measure the success of your marketing funnel, including:

  • Conversion rates at each stage of the funnel.
  • Cost per acquisition (CPA) and return on investment (ROI).
  • Engagement metrics such as click-through rates (CTR) and email open rates.

Customer lifetime value (CLV) and retention rates.

  • By regularly monitoring these metrics, we can identify areas for improvement and make data-driven decisions to optimize your funnel’s performance.

The cost of our marketing funnel creation service varies depending on factors such as the complexity of your requirements, the scope of the project, and any additional services or integrations needed. We offer tailored pricing based on your specific needs and budget, so please contact us for a personalized quote.

Some of our customers say about us…


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Lorea LLP – 🇮🇹 Marketing Team
Partnership No. OC447919
71-75 Shelton Street, Covent Garden, WC2H 9JQ, London, United Kingdom

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